Here / Now With TANAÏS
Here / Now With TANAÏS
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Feminism can take many forms, and for TANAÏS (a portmanteau for Tanwi Nandini Islam, a renaming free of patriarchy), each experience in her unexpected path has allowed her to grow. As a community organizer and social justice advocate, she traveled far and was able to publish her critically-acclaimed debut novel Bright Lines, which was the inaugural selection of the First Lady of NYC’s Gracie Book Club, as well as Bustle’s American Woman Book Club. While writing this coming-of-age tale of a young Bangladeshi woman making peace with her family’s past, she explored the world of apothecary (you’ll find out why if you read the book), which then unlocked the world of beauty and parfumerie. Hi Wildflower is her botanically based and beautifully packaged brand of perfumes, oils, candles and lipsticks, all inspired by her take on the natural world around us. It’s obvious that she isn’t shy as she explores her curiousities and is deeply empathetic as she constantly pushes herself to do more. Case in point, we are hooked on the interviews in her podcast MALA: Blooms & Bad Women, which feature formerly incarcerated women who share their story about survival and realization. Tanwi leads by example and shows us that each of us is multi-faceted, dynamic and empowered to create lasting change through our passions.
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You're listening to Tanwi's playlist for for writing her new novel, Stellar Smoke
  • What motivates me to get out of bed every morning:
  • Knowing that I will be working on the projects I’ve created and imagined.

  • How Hi Wildflower got its start:
  • Hi Wildflower started as a blog with my sister Promiti – our focus was culture, feminism & flowers. I knew I wanted to release a line based on my philosophy that flowers commemorate the most important aspects of our lives. That happened after I got laid off from a startup. I started studying perfumery and Ayurvedic herbalism. I started with some natural beauty goods and four perfumes and shared the work at Bushwick Open Studios. Folks were digging the scents so I sold at my first Renegade Craft Fair and reached out to local shops in Williamsburg, where I live.

  • New York or Brooklyn?
  • Brooklyn is home, New York is where I remember why I love this chaotic beautiful and colorful city.

  • Scents I recommend for taking charge of the day:
  • Hi Wildflower Sándalo is woodsy, warm, grounding and inspired by the hinterland coast of Hawai’i.

  • Scents I recommend for seduction:
  • This depends on whether you prefer something spicy or floral to seduce! Lovers Rock is a spicy, tobacco, woodsy perfume reminiscent of reggae on vinyl; Night Blossom is a narcotic jasmine & neroli perfume that hints at midnight walks in a floral grove of night blooms.

  • Scents I recommend to relax and decompress:
  • When I want to relax, I go for something that reminds me of being in nature, esp. because I live in the city. Mojave is my palo santo perfume, inspired by sacred burnables, Joshua Tree and the sensation of staring into outer space in the desert. Ancients is a walk through a redwood forest, wet soil and fir and lavender calm the spirit.

TANAÏS photographed by Carmen Chan in Los Angeles HERE / NOW WITH MORE AMAZING WOMEN