In our immediate gratification-driven world, the ones who stay rise above the clutter are those who cater to our needs on the spot – there’s fast fashion, Instagram news feeds, and now there’s fast-casual Italian food thanks to The Sosta. Creative director Samantha Wasser of the vegan hit By Chloe, co-founded this chic downtown eatery with Chef Ali Laraia and they’re serving us fresh pastas and snacks, all made in-house and inspired by Ali’s travels through Italy. Girls like us and the neighborhood can’t get enough. The menu is bold on seasonal flavors but light on the guilt. And everything is perfectly, you guessed it, instagrammable (don’t skip the bathroom when you visit). It was such an inspiration to meet both of them – The pair are so in sync and have found the recipe to make both friendship and business work. They bring their strengths to the partnership and together these two make a whole that’s electric, and in this case, also delicious. Welcome to the neighborhood, ladies!
Samantha: All things creative – Flowers, Fashion, Food
Ali: Food, Wine and Travel
Samantha: The neon accents and details throughout the space – like the pink backlighting in the bathroom. Everything needs a little bit of a pop to make it special.
Ali: The menu is a direct reflection of myself, and my travels through Italy – very classic and fresh but with a little (approachable) edge.
Samantha: Not the biggest but one funny challenge was our grab + go was sent to Canada opening week instead of to us, and we got a copy machine, which was fairly useless to us! Having to fill a huge hole in the wall for our opening events proved challenging, but we blew up one of our branded postcards and if actually looked beautiful and intentional!
Ali: The Sosta is a brand new concept, so we are finding our rhythm which is always challenging at first, but amazing when it finally happens.
Samantha: My personal style is eclectic and random, but I think style is having the confidence to wear what you feel great in, and finding pieces that make you happy when you put them on (or hang them in your closet)
Ali: I’m pretty minimalistic so I’d say style is finding pieces that you love instead of buy what you think you should own.
Samantha: Changing every day
Ali: My bff since 2nd grade, Anna
Samantha: My dogs, Zeppelin and Bowie
Ali: My dogs, Gilly and Churri
Samantha: On the weekends I’m an amateur florist!
Ali: I’m obsessed with natural wine, sour beer, and exploring the world with the direction of @thatwasagoodday
Samantha: Trust your gut and surround yourself with people you love and admire.
Ali: Stay positive and be patient.