We don’t know what we’re in love with more – Charlotte Cho and her translucent, glowing skin or her content site, The Klog, where we can learn how to achieve that for ourselves. Charlotte put K-Beauty on the US map when she co-founded Soko Glam in 2012, and since then, her business and brand has grown exponentially. Charlotte is the trusted expert in the industry as well as a published author (If you don’t already know about it, you need to check out “The Little Book Of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin”). Her humble and quiet demeanor has us wondering how she so ambitiously achieved such amazing success for her brand – she makes it look so easy and effortless! But, her many stories about start-up struggles (Soko Glam started in a small apartment in Seoul), misguided adventures in Myeongdong (Seoul’s K-Beauty mecca), and small yet steady triumphs and are proof that it took a lot of hard work and patience to rise to the top and be able to share those beloved and skincare goodies and insights with us. And for that, we are endlessly grateful and inspired.
Share my passion for Korean beauty and Korean culture!
I can control my own destiny. It’s definitely a combination of luck and hard work.
Receiving direct messages from our first customers about their skin care journey and how much it improved their confidence and self care.
After writing as a contributor for beauty pubs, I was approached by a book agent to write the very first book about Korean beauty. I declined at first, but after encouragement from my friends, I dove in and ended up writing it! It became translated into 4 different languages, and is currently a best seller in Poland! This helped pave the way for many new exciting opportunities for not only me but Soko Glam.
It’s all about sensitive-skin friendly ingredients. I talk about it in depth here on The Klog.
Cleanse your skin thoroughly. Double cleansing can do wonders.
Sunscreen, rain or shine. Sunscreen is the absolute, best anti-aging cream.
There is so much energy in New York, I cannot deny. Seoul is my home away from home and there is something incredibly special about that city, so I’m torn. I’m based out of New York, so I’ll have to say New York because there’s nothing like being in your own bed, in your own apartment.
The worst someone can say is “No.” So knowing that, there’s nothing to be afraid of and you should go for it!